• Marketer \ Writer \ Educator \
    Entrepreneur

    A positive attitude causes a chain reaction of positive thoughts,

    events and outcomes. It is a catalyst and it sparks extraordinary results.

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  • Welcome!

    Bard Williams, Ed.D.

    Bard is a high-tech marketing professional, veteran educator, technology visionary, entrepreneur and nationally known writer and speaker. He is currently President & CEO of Techthree Marketing & Consulting, LLC after recently serving as Director of Retail & Channel Marketing at TiVo, Inc. He's also owner and managing partner of the Silicon Valley Massage Therapy Group. He currently lives and works in California's Silicon Valley.

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    A Bit More

    In His Spare Time

    Bard is a keynote speaker and workshop presenter at major technology, education, and Internet conferences and the author of several award-winning books including a series of "...For Teachers" books from IDG, the bestselling "Palm Handheld Computers - A Complete Resource for Classroom Teachers" (ISTE), the "Educator’s Podcast Directory" (ISTE) and many more works. He is also the author of more than 300 articles.

     

  • Demonstrated Expertise

    The only thing constant is change. Here's a short list of ways I can help you meet your business objectives...

    Marketing

    • Marketing Program Development
    • Professional Dvelopment
    • Small Business/Startup Marketing
    • Presentations and Training
    • Program Development
    • Online Learning
    • Event Coordination, Management and Support

    More

    Web

    • Content Authoring
    • SEO/SEM
    • Section 508 Accessibility
    • Site Planning & Development
    • Site Maintenance
    • Blog/Forum Updates
    • Social Media Strategy/Tactics

    More

    Communications

    Bard's Books

    Clients

    • Academy 123
    • Apple
    • Adobe
    • Alliance for Technology Access
    • AOL
    • CNN
    • Corel
    • CTAP
    • Gateway
    • HP
    • Ideablast
    • IDG Books/Wiley Books
    • ISTE
    • Lynda.com
    • Palm
    • Roy Cox Productions
    • San Jose State University
    • SETI Institute
    • Sharpcast
    • Silicon Valley Massage Therapy Group
    • Teachable Tech
    • TiVo

     

    Others: technology startups, state and local governments, school districts across the US, entertainment industry tour teams, major technology events, major colleges and universities.

  • Summary

    Multi-talented marketing executive with a proven track record in building, leading and focusing strategic and partner marketing organizations in the education and consumer technology marketplace. Skilled in strategic business planning, team building, partner development, Web2.0 marketing, program development, and events management. Collegial, motivated, and passionate about technology and marketing. Accomplished keynote speaker and award-winning published author of 14 books and numerous articles. He's also a motivational speaker, and occasional philanthropist.

     

    Bard is currently Owner and President of Techthree Marketing and Consulting, LLC, a Silicon Valley-based marketing company focused on helping small/startup companies and large corporations develop and maintain exciting and effective marketing programs. 

    LATEST

    TiVo Logo

                                                              Director of Retail & Channel Marketing, TiVo

    Worked closely with major retailers and channel partners guiding the developing and implementing joint marketing strategies and programs. Guided a team responsible for retail presence in all retailers, retail training, product launches, collateral and channel trade show presence.

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    Apple Logo

                                                              Senior Marketing Manager, Worldwide Markets, Apple

    Progressed from highly effective field marketing leader in the education market to managing worldwide consumer/games and programs marketing. Responsibilities included strategic marketing, partnership development, website content and design, and tradeshow management.

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  • Contact Info

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    Saratoga, CA 95070

    Telephone:+1 408 859 7991

    FAX:+1 408 877 1514

    E-mail: bard@techthree.com

    Email Bard

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  • Bard's Resume (Long Form)

    View PDF version for print or download


    Summary

    Multi-talented marketing executive with a proven track record in building, leading and focusing strategic and partner marketing organizations in the education and consumer technology marketplace. Skilled in strategic business planning, team building, partner development, Web2.0 marketing, program development, and events management. Collegial, motivated, and passionate about technology and marketing. Accomplished keynote speaker and award-winning published author of 14 books and numerous articles. He's also a motivational speaker, and occasional philanthropist.

    2012-Present

    Techthree Marketing & Consulting, LLC
    Saratoga, CA (www.techthree.com)
    Owner, President

    Managing small and large teams of marketing professionals, providing strategic direction, developing and managing channel marketing programs - especially for high-tech and/or the education marketplace. Authoring and managing content for websites, newletters and email/social media programs. Working with companies from 2-30,000 employees.

     

    2007-2013

    TiVo, Inc.
    Alviso, CA (www.tivo.com)
    Director, Channel & Retail Marketing
    Director, Partner, International & Retail Marketing

    Worked closely with US and International platform partners in developing, managing and marketing their TiVo-based solutions, drove development of the joint marketing strategy and programs, represented the interests of the company's platform partners back into the TiVo marketing organization, developed and then executed the overall platform marketing plan, worked with business development to deliver new platform partners and assesses marketing program effectiveness and works with our partners to conduct analysis. Responsible for retail presence in all retailers. Responsible for creating and supporting marketing efforts with our strategic and license partners worldwide.

     

    2011-PRESENT

    Silicon Valley Massage Therapy Group, LLC.
    San Jose, CA (www.svmassagetherapy.com)
    Owner/Managing Partner

    Originator of new concept in health and wellness based on therapeutic massage therapy. Supported by a group of California Certified and Licensed therapists from around the Bay Area.

     

    2001-2008

    Techthree Marketing and Consulting Services, Inc.
    Los Gatos, CA (www.techthree.com)
    President & CEO

    Started and grew company specializing in marketing for the technology (hardware, software, training, management) industry, with demonstrated expertise in the education, creative, enterprise and consumer marketplaces. Actively helped more than 70 companies, including Adobe, Palm, Corel, AOL and TiVo, develop and implement marketing plans and programs. Grew company revenue to more than $500K annually within first 2 years.

    Specific skills and experience includes:

    • Creating and executing strategic marketing plans
    • Designing and executing partner marketing strategy
    • Managing a team to completely redesign corporate websites
    • Building and deploying sales and marketing collateral
    • Producing and managing successful webinars
    • Managing an international product evangelist and advisory team
    • Managing marketing support for new product launches
    • Collaborating and directing business development efforts
    • Presenting keynote speeches, presentations and workshops for client and partner presentations at conferences & events
    • Developing and managing email and newsletter communications

     

    1995-2001

    Apple Computer, Inc., Cupertino, CA

    Progressed from highly effective field marketing leader in the education market to managing worldwide consumer/games and programs marketing. Responsibilities included strategic marketing, partnership development, website content and design, and tradeshow management.

     

    Sr. Marketing Manager, Worldwide Markets – Corporate. Cupertino, CA
    • Developed key programs and strategies for the consumer/games and creative markets worldwide resulting in a significant increase in awareness and demand for Apple products.
    • Developed and implemented consumer/games marketing programs resulting in increased support, development, and sales for Apple hardware and software
    • Redesigned and implemented a solution focused website for the Creative (business) and Games (consumer) markets driving exponential increases in web traffic
    • Built and implemented a plan to increase the effectiveness of corporate presence at key tradeshows drawing media and consumer attention to more than 100 events per year
    • Hired a ground-breaking team of creative and consumer/games marketing professionals

     

    Sr. Marketing Manager, K-12 Internet & Administrative Solutions - Corporate - Cupertino, CA

    Developed, planned, implemented and evaluated marketing programs surrounding Apple education products and services, strengthened relationships with Apple's strategic partners, led a team who redesigned the company’s education website. Keynoted major education conferences and events.

     

    Marketing Manager, Strategic Education Initiatives, Northeast Region - Boston, MA

    Authored policies and developed and implemented programs encouraging the development of technology in 8 Northeastern states. Keynoted large conferences, explored and facilitated nationwide strategic initiatives; built Internet strategies; developed and implemented marketing and staff development programs; managed grant programs; managed a team of education lobbyists; created and conducted seminars; planned with governors, legislators, and superintendents; gathered input for research and development.

     

    1980-1995

    Gwinnett County Public Schools, Lawrenceville, GA

    Involved in management and decision-making at every level of introducing new technologies into a forward-thinking suburban Atlanta school district that grew to more than 100,000 students and 80 schools.

     

    District Coordinator of Computer Technology & Support

    Built and implemented district-wide technology plans with a $50M+ budget that included:

    • Selecting and approving hardware and administrative/productivity software
    • Authoring and implementing a universal professional development plan
    • Overseeing network design and installation at 70+ school facilities
    •  

    Coordinator of Instructional Technology

    Chosen as growing school district's first instructional technology coordinator. Selected, purchased, and installed computer technology district-wide. Managed professional development and training, grant preparation, curriculum/instructional support, project development.

     

    School Administrator/Technology Coordinator

    First local school technology coordinator. Coordinated the installation, management, scheduling, maintenance and instruction in instructional computing labs; conducted and coordinated professional development.

     

    Educator - Trickum Middle School

    Sixth, seventh and eighth grade teacher. Content areas included: Science, Mathematics, English, Social Studies, Journalism, Computer Applications and Programming; department chair.

     

    1979-1990

    Emory University, Atlanta, GA
    Adjunct Professor

    Taught undergraduate course in education and curriculum methods and content in Science Education; guest lecturer for mathematics, science, methods and numerous other graduate courses.

     

    1988-1994

    CNN/Turner Learning, Teachable Tech, Inc., Atlanta, GA
    Science and technology/ writer and Marketing Consultant

    Provide a variety of technology and educational consulting services. Clients include: TBS/CNN, University of Georgia, Georgia State University, Emory University, Apple Computer, Cobb/Fulton/Dekalb Schools (GA), Okaloosa County Schools (FL), IBM, Glencoe/Houghton-Mifflin Publishing Co. Products: CNN Science Access (VideoLink); CNN Newsroom, CNN News Access, Democracy In America, Captain Planet and the Planeteers.

     

    Education
    • Ed.D, Curriculum and Instructional Technology, University of Georgia, Athens, GA
    • Administration/Supervision Certification (L-5), Emory University, Atlanta, GA
    • Postgraduate course work, D.A.S.T. program, Emory University, Atlanta, GA
    • M.Ed. Mathematics/Science Education, Georgia State University, Atlanta, GA
    • B.S.Ed. Speech Communications and English, University of Georgia, Athens, GA
    • Certified Massage Therapist, California Massage Therapy Council, National Holistic Institute, San Jose, CA

     

    Memberships and Associations
    • American Marketing Association
    • Surfrider Foundation
    • Phi Kappa Theta Fraternity
    • University of Georgia Alumni Association
    • Los Gatos (CA) Chamber of Commerce
    • Better Business Bureau of Silicon Valley
    • American Massage Therapy Association (AMTA)
    • American Bodywork and Massage Professionals (ABMP)

     

  • More about Bard's Books


    Educator's Podcast Guide Educator's Podcast Guide
    by Bard Williams - ISBN: 978-1-56484-231-2
    Finally—a technology that helps bridge the gap between content delivery and today’s “digital native” students. Podcasting is a method of making audio or video content available regularly via the Web. It blends topical research and knowledge collection with a radio- or TV-style presentation that’s perfect for the attention span and learning style of today’s students.

     

     

     

    Handheld Computers and Smartphones in Secondary SchoolsHandheld Computers and Smartphones in Secondary Schools
    A Hands-On Guide
    by Bard Williams - ISBN: 1-56484-223-1
    If you peek inside a high schooler's backpack today, odds are growing that somewhere between the cell phone and the calculator, you're likely to find a handheld computer and/or a smartphone. "Intelligent" mobile devices are leaping from briefcases to backpacks in record numbers. This book offers ideas for educators who want to harness the power of these devices in high school classrooms, offices and football fields, as well as tips and techniques for ensuring the educational use of these devices support current standards.


    We're Getting Wired, We're Going Mobile. What's Next?We're Getting Wired, We're Going Mobile. What's Next?
    Fresh Ideas for Educational Technology Planning
    by Bard Williams - ISBN: 1-56484-182.0
    "Technology planning is tough," states author Bard Williams, Ed.D. "Building a good tech plan can have a huge positive impact on how technology is used in the educational environment. But we must make informed choices." ISTE's new book We're Getting Wired, We're Going Mobile, What's Next? provides K-12 and higher ed decision makers with a measured and inspiring guide for exploring and evaluating new directions in educational technology.

     


    Palm™ Handheld ComputersPalm™ Handheld Computers
    A Complete Resource for Classroom Teachers
    by Michael Curtis, Bard Williams, Cathleen Norris, David O'Leary, and Elliot Soloway ISBN: 1-56484-197-9
    With demand for handhelds running high and classroom expertise in short supply, this is your must-have new title from ISTE. The authors are early adopters with many years experience between them, working out how to use, manage, and integrate handhelds into standards-based K-12 curricula. They've distilled this field knowledge into a practical, accessible guide, complete with technology overview of Palm handhelds, lesson plans, assessment resources, and tips and templates for managing student use. Packaged with a CD and a suite of freeware programs. Out of print.

     

    The World Wide Web For Teachers The World Wide Web For Teachers
    by Bard Williams - ISBN: 1-56884-604-5
    $23.99 USA / $30.99 Canada 384 pagesIncludes: one CD-ROM (Mac/Windows) Level: Beginning to Intermediate The World Wide Web is one of the most powerful elements of the Internet. Educators are only now exploring the potential of web browsers and considering the changes to teaching and learning that may result in instant access to worldwide information resources. The World Wide Web for Teachers offers educators an easy-to-read overview of the Web and guides them through using the Web as both a consumer and producer. The book includes all the information necessary for schools to produce their own Web page. Out of print.

     

    Web Publishing For Teachers Web Publishing For Teachers
    by Bard Williams - ISBN: 0-7645-0111-9
    $24.99 USA / $34.99 Canada 362 pages Includes: one CD-ROM (Mac/Windows, Win '95) Level: Beginning to Intermediate Written for K-12 and college educators who are ready to enrich their curriculum by creating Web pages for themselves, for their schools, or with their students. This book guides you through designing, developing, and publishing a page on the World Wide Web and is packed with tips and techniques for making the most out of producing publications for this exciting new medium. Included are tips for coding in raw HTML and using a web-publishing program such as Claris Home Page. Out of print.

     

    America Online For Teachers America Online For Teachers
    by Bard Williams - ISBN: 1-56884-697-5
    $23.99 USA / $30.99 Canada 384 pages Includes: one CD-ROM (Mac/Windows) Level: Beginning to Intermediate Whether you're just beginning to journey into telecommunications or you're a veteran online service user, you'll enjoy AOL For Teachers. Packed with tips, techniques, and lots of classroom-tested online activities, this book will be a constant companion as you explore America Online, the largest online service on the planet. Features new Macintosh, Windows, and Windows '95 versions of AOL and more! Out of print.

     

    America Online For Teachers The Internet For Teachers
    by Bard Williams - ISBN:10-7645-0058-9
    3rd Edition
    $19.99 USA / $26.99 Canada 384 pages Includes: one cross-platform CD Level: Beginning to Intermediate Understanding the Internet's role in education is difficult for teachers who don't have the time to experience or explore the Net on their own. The Internet for Teachers fills that void by making the connection between the classroom and the Net. This book provides a concise, content-rich description of the Internet in terms educators and students will enjoy. Out of print.

Bard Williams, Ed.D. © 2014