Marketer, Educator, Writer, Entrepreneur
Bard Williams is a marketing professional, veteran educator, technology visionary, and nationally known writer, speaker. He currently serves as Director of Retail & Channel Marketing at TiVo, Inc.,managing parter of the Silicon Valley Massage Therapy Group and a venture partner in Techthree Marketing & Consulting Services, Inc. and iWin Marketing & PR. He currently lives and works in California's Silicon Valley.
Bard is a frequent keynote speaker and presenter at major technology, education, and Internet conferences and the author of several award-winning books including a series of "...For Teachers" books from IDG, the bestselling "Palm Handheld Computers - A Complete Resource for Classroom Teachers" (ISTE), the "Educator’s Podcast Directory" (ISTE) and many more works. He is also the author of more than 300 articles.
Download a resumé. Contact Bard at bard@techthree.com
Events, Publicatiions, Presentations
Show: CES 2012: January 10-13, Las Vegas, NV.
New Venture: Silicon Valley Massage Therapy Group
November 8, 2011 - San Jose, CA
Show: CEDIA 2011
September 6-9, 2011, Indianapolis
Show: Taste of Colorado
September 2-4, 2011, Denver
Show: CES 2011: January 6-8, Las Vegas, NV.
Show: IBC, RAI: September 10-14, 2010, Amsterdam, NL
Launch: TiVo Premiere, Top of the Rock: March 2, 2010, New York, NY.
Launch: TiVo AUS/NZ: October, 2009, Auckland, NZ
Show: CES 2010: January 7-9, Las Vegas, NV.
New Venture: iWin Marketing & PR: 2009 in
cooperation with Dixon Communications. Check
it out.
Webinar: ISTE's "Technology
in Practice" Webinar series: A Podcast Primer: Find
out more.
Podcasts: "EdTechCool" A new podcast series hosted by Bard Williams.
Article: "Classroom Podcasting 101 " (Teacher Magazine, September 11, 2007). Read it here. Download it here.
Published: "Educator’s Podcast Directory 2007" (ISTE, August 2007).Find out more.
Webinar Hosting: Hosting ISTE's "Technology in Practice"
Find out more.
Other Presentations: ISTE’s
Technology in Practice Webinar Series:Top Ten Tips for Using Handhelds and Smartphones in Education
Find out more.
Bard's Books
Educator's Podcast Guide
by Bard Williams - ISBN: 978-1-56484-231-2
Finally—a technology that helps bridge the gap between content
delivery and today’s “digital native” students. Podcasting is a method
of making audio or video content available regularly via the Web. It
blends topical research and knowledge collection with a radio- or
TV-style presentation that’s perfect for the attention span and learning
style of today’s students.
Handheld Computers and Smartphones in Secondary Schools
A Hands-On Guide
by Bard Williams - ISBN: 1-56484-223-1
If you peek inside a high schooler's backpack today, odds are growing that somewhere between the cell phone and the calculator, you're likely to find a handheld computer and/or a smartphone. "Intelligent" mobile devices are leaping from briefcases to backpacks in record numbers. This book offers ideas for educators who want to harness the power of these devices in high school classrooms, offices and football fields, as well as tips and techniques for ensuring the educational use of these devices support current standards.
We're Getting Wired, We're Going Mobile. What's Next?
Fresh Ideas for Educational Technology Planning
by Bard Williams - ISBN: 1-56484-182.0
"Technology planning is tough," states author Bard Williams, Ed.D. "Building a good tech plan can have a huge positive impact on how technology is used in the educational environment. But we must make informed choices." ISTE's new book We're Getting Wired, We're Going Mobile, What's Next? provides K-12 and higher ed decision makers with a measured and inspiring guide for exploring and evaluating new directions in educational technology.
Palm™ Handheld Computers
A Complete Resource for Classroom Teachers
by Michael Curtis, Bard Williams, Cathleen Norris, David O'Leary, and Elliot Soloway ISBN: 1-56484-197-9
With demand for handhelds running high and classroom expertise in short supply, this is your must-have new title from ISTE. The authors are early adopters with many years experience between them, working out how to use, manage, and integrate handhelds into standards-based K-12 curricula. They've distilled this field knowledge into a practical, accessible guide, complete with technology overview of Palm handhelds, lesson plans, assessment resources, and tips and templates for managing student use. Packaged with a CD and a suite of freeware programs.
Out of print.
The World Wide Web For Teachers
by Bard Williams - ISBN: 1-56884-604-5
$23.99 USA / $30.99 Canada 384 pagesIncludes: one CD-ROM (Mac/Windows) Level: Beginning to Intermediate The World Wide Web is one of the most powerful elements of the Internet. Educators are only now exploring the potential of web browsers and considering the changes to teaching and learning that may result in instant access to worldwide information resources. The World Wide Web for Teachers offers educators an easy-to-read overview of the Web and guides them through using the Web as both a consumer and producer. The book includes all the information necessary for schools to produce their own Web page.
Out of print.
Web
Publishing For Teachers
by Bard Williams - ISBN: 0-7645-0111-9
$24.99 USA / $34.99 Canada 362 pages Includes: one CD-ROM (Mac/Windows, Win '95) Level: Beginning to Intermediate Written for K-12 and college educators who are ready to enrich their curriculum by creating Web pages for themselves, for their schools, or with their students. This book guides you through designing, developing, and publishing a page on the World Wide Web and is packed with tips and techniques for making the most out of producing publications for this exciting new medium. Included are tips for coding in raw HTML and using a web-publishing program such as Claris Home Page.
Out of print.
America
Online For Teachers
by Bard Williams - ISBN: 1-56884-697-5
$23.99 USA / $30.99 Canada 384 pages Includes: one CD-ROM (Mac/Windows) Level: Beginning to Intermediate Whether you're just beginning to journey into telecommunications or you're a veteran online service user, you'll enjoy AOL For Teachers. Packed with tips, techniques, and lots of classroom-tested online activities, this book will be a constant companion as you explore America Online, the largest online service on the planet. Features new Macintosh, Windows, and Windows '95 versions of AOL and more!
Out of print.
The
Internet For Teachers
by Bard Williams - ISBN:10-7645-0058-9
3rd Edition
$19.99 USA / $26.99 Canada 384 pages Includes: one cross-platform
CD Level: Beginning to Intermediate Understanding the Internet's
role in education is difficult for teachers who don't have the time
to experience or explore the Net on their own. The Internet for Teachers
fills that void by making the connection between the classroom and
the Net. This book provides a concise, content-rich description of
the Internet in terms educators and students will enjoy.
Out of print.
Bard Williams, Ed.D. [bard@techthree.com]
Summary
Multi-talented marketing executive with a proven track record in building, leading and focusing strategic and partner marketing organizations in the education and consumer technology marketplace. Skilled in strategic business planning, team building, partner development, Web2.0 marketing, program development, and events management. Collegial, motivated, and passionate about technology and marketing. Accomplished keynote speaker and award-winning published author of 14 books and numerous articles. He's also a motivational speaker, and occasional philanthropist.
Professional Experience:
2008-PRESENT
TiVo, Inc.
Alviso, CA (www.tivo.com)
Director, Channel & Retail Marketing
Director,
Partner, International & Retail
Marketing
Works closely with US and International platform partners in developing, managing and marketing their TiVo-based solutions, drives development of the joint marketing strategy and programs, represents the interests of the company's platform partners back into the TiVo marketing organization, developed and then executed the overall platform marketing plan, works with business development to deliver new platform partners and assesses marketing program effectiveness and works with our partners to conduct analysis. Responsible for retail presence in all retailers. Responsible for creating and supporting marketing efforts with our strategic and license partners worldwide.
2011-PRESENT
Silicon Valley Massage Therapy Group, LLC.
San Jose, CA (www.svmassagetherapy.com)
Managing Partner
Originator of new concept in health and wellness based on therapeutic massage therapy. Supported by a group of California Certified and Licensed therapists from around the Bay Area.
2001-2008
Techthree Marketing and Consulting Services, Inc.
Los Gatos, CA (www.techthree.com)
President & CEO
Started and grew company specializing in marketing for the technology (hardware, software, training, management) industry, with demonstrated expertise in the education, creative, enterprise and consumer marketplaces. Actively helped more than 70 companies, including Adobe, Palm, Corel, AOL and TiVo, develop and implement marketing plans and programs. Grew company revenue to more than $500K annually within first 2 years.
Specific skills and experience includes:
- Creating and executing strategic marketing plans
- Designing and executing partner marketing strategy
- Managing a team to completely redesign corporate websites
- Building and deploying sales and marketing collateral
- Producing and managing successful webinars
- Managing an international product evangelist and advisory team
- Managing marketing support for new product launches
- Collaborating and directing business development efforts
- Presenting keynote speeches, presentations and workshops for client and partner presentations at conferences & events
- Developing and managing email and newsletter communications
1995-2001
Apple Computer, Inc., Cupertino, CA
Progressed from highly effective field marketing leader in the education market to managing worldwide consumer/games and programs marketing. Responsibilities included strategic marketing, partnership development, website content and design, and tradeshow management.
1999-2001
Sr. Marketing Manager, Worldwide Markets – Corporate. Cupertino, CA
- Developed key programs and strategies for the consumer/games and creative markets worldwide resulting in a significant increase in awareness and demand for Apple products.
- Developed and implemented consumer/games marketing programs resulting in increased support, development, and sales for Apple hardware and software
- Redesigned and implemented a solution focused website for the Creative (business) and Games (consumer) markets driving exponential increases in web traffic
- Built and implemented a plan to increase the effectiveness of corporate presence at key tradeshows drawing media and consumer attention to more than 100 events per year
- Hired a ground-breaking team of creative and consumer/games marketing professionals
1998-1999
Sr. Marketing Manager, K-12 Internet & Administrative Solutions - Corporate - Cupertino, CA
Developed, planned, implemented and evaluated marketing programs surrounding Apple education products and services, strengthened relationships with Apple's strategic partners, led a team who redesigned the company’s education website. Keynoted major education conferences and events.
1995-1998
Marketing Manager, Strategic Education Initiatives, Northeast Region - Boston, MA
Authored policies and developed and implemented programs encouraging the development of technology in 8 Northeastern states. Keynoted large conferences, explored and facilitated nationwide strategic initiatives; built Internet strategies; developed and implemented marketing and staff development programs; managed grant programs; managed a team of education lobbyists; created and conducted seminars; planned with governors, legislators, and superintendents; gathered input for research and development.
1980-1995
Gwinnett County Public Schools, Lawrenceville, GA
Involved in management and decision-making at every level of introducing new technologies into a forward-thinking suburban Atlanta school district that grew to more than 100,000 students and 80 schools.
1994-1995
District Coordinator of Computer Technology & Support
Built and implemented district-wide technology plans with a $50M+ budget that included:
- Selecting and approving hardware and administrative/productivity software
- Authoring and implementing a universal professional development plan
- Overseeing network design and installation at 70+ school facilities
1993-1994
Coordinator of Instructional Technology
Chosen as growing school district's first instructional technology coordinator. Selected, purchased, and installed computer technology district-wide. Managed professional development and training, grant preparation, curriculum/instructional support, project development.
1990-1993
School Administrator/Technology Coordinator
First local school technology coordinator. Coordinated the installation, management, scheduling, maintenance and instruction in instructional computing labs; conducted and coordinated professional development.
1980-1990
Educator - Trickum Middle School
Sixth, seventh and eighth grade teacher. Content areas included: Science, Mathematics, English, Social Studies, Journalism, Computer Applications and Programming; department chair.
1979-1990
Emory University, Atlanta, GA
Adjunct Professor
Taught undergraduate course in education and curriculum methods and content in Science Education; guest lecturer for mathematics, science, methods and numerous other graduate courses.
1988-1994
CNN/Turner Learning, Teachable Tech, Inc., Atlanta, GA
Science
and technology/ writer and Marketing Consultant
Provide a variety of technology and educational consulting services. Clients include: TBS/CNN, University of Georgia, Georgia State University, Emory University, Apple Computer, Cobb/Fulton/Dekalb Schools (GA), Okaloosa County Schools (FL), IBM, Glencoe/Houghton-Mifflin Publishing Co. Products: CNN Science Access (VideoLink); CNN Newsroom, CNN News Access, Democracy In America, Captain Planet and the Planeteers.
Education:
- Ed.D, Curriculum and Instructional Technology, University of Georgia, Athens, GA
- Administration/Supervision Certification (L-5), Emory University, Atlanta, GA
- Postgraduate course work, D.A.S.T. program, Emory University, Atlanta, GA
- M.Ed. Mathematics/Science Education, Georgia State University, Atlanta, GA
- B.S.Ed. Speech Communications and English, University of Georgia, Athens, GA
- Certified Massage Therapist, California Massage Therapy Council, National Holistic Institute, San Jose, CA
Memberships and Associations:
- American Marketing Association
- Surfrider Foundation
- Phi Kappa Theta Fraternity
- University of Georgia Alumni Association
- Los Gatos (CA) Chamber of Commerce
- Better Business Bureau of Silicon Valley
- American Massage Therapy Association (AMTA)
From time to time, Bard accepts invitations to speak at conventions, education and technology tradeshows, company meetings and retreats. For information and availability, please feel free to contact him at the email address above.
Think you know TiVo? Think again.
The TiVo Premiere DVR is quite simply the best cable/antenna box and set top (video on demand) box rolled in to one.
Add tablet/smartphone control and management, the ability to take your shows with you on your laptop or mobile device, easy access to Netflix, Pandora, Amazon Instant Video,YouTube and much more and you've got a pretty spectacular box.
High tech meets high touch in Silicon Valley
The Silicon Valley Massage Therapy Group is based in California's Silicon Valley, serving communities from San Francisco to San Jose. The team of skilled certified massage therapists are committed to continually refining their techniques and place great focus on client communication and delivering a safe, personalized, effective massage therapy session.